How to Compete in a Down Market

How to compete in a down market 10 ways to beat the competition

Is this presentation right for your organization?

  • Is your industry experiencing tough times?
  • Are you getting hammered on price?
  • Have your margins taken a big hit over the past few years?
  • Has loyalty lost meaning in your business?

This is Not the Time to Follow the Pack - Counter-Intuitive Marketing Strategies can Help You Win!

The good news? Your competitors think they are going to have a bad year. Life is a six inch game; if you think you’re going to have a bad year, you are right, if you think you’re going to have a good year...that’s the first step. This is not the time to follow the pack, this is the time to think outside of the box. When the rest of the world goes South, I get the darndest urge to go North.
With real“in the trenches”experience and thought-provoking examples, Howard will give you proven strategies that work. Howard’s counter-intuitive strategies
will help you increase sales and profit while beating the competition, even in a
down market!

10 Proven Ways to play Offense when everyone else is playing Defense!

  • Resist the temptation to cut advertising
  • Reveal why training is more crucial when the market is down
  • Connect the dots between adding customer value and employee satisfaction
  • Learn how the “3rd egg strategy”can pay big dividends
  • Celebrate your employee success, no matter how small
  • Focus on your customers sales
  • Discover how lowering customer costs can take the pressure off your price
  • Measure the value of “weeding the garden”
  • Understand how your management behavior affects your behavior
  • Excel by turning your customers into your best marketing rep